NoiseTrade, a music marketing company, recently expanded to help authors and publishers market books.
How it works:
You release chapters or full books as giveaways in exchange for customer data. The idea is to help you build your mailing list. I’m not sure what I think of this idea since I’ve always been against authors giving away their writing free. It’s too much hard work and, as they say, if you can get the milk free, why buy the cow? Ultimately, it’s the writer’s choice.
But the good news is, NoiseTrade sends out a weekly email highlighting e-books and audio books. This email goes out to 1.2 million people. So you decide if it’s all worth it.