I read an article in GalleyCat the beginning of June. There was a discussion held at Book Expo
A good reminder for all of us is to bear in mind the way the finished cover will look as a thumbnail image. Can you still see the important parts of the cover when it’s that size? This is actually something I thought little about when doing my first book.
Another thing mentioned was taking a risk and not imitating successful covers of books already published and doing well. I would want my own unique cover, but that’s how I am with everything in life. I tend to walk a path that isn’t “the norm” with many things. I would urge writers to take a risk with their cover, if they’re comfortable doing so.
This might be an article you’d like to read. It could come in handy if you’ll be doing a cover anytime soon. To go there, click Cover Design Tips From the Pros.